Wednesday, November 30, 2016

Sales Pitch Vs Sales Record

Moving to Summerville, or anywhere in the Charleston/Trident region, can be challenging because there are so many real estate agents. I bet you know at least 2-4 agents if you live here, right? This is even more difficult if you are relocating and you don't know anyone so you are literally throwing a dart and choosing whoever you land on. I am a Realtor with Keller Williams and I have had a very successful year. I am in this career for the long haul, good market or bad, which means customer service and satisfaction is my number one priority. 

Recently, my wife and I interviewed companies to provide us a screened-in porch. We narrowed our search down to 2 companies and now we have the challenging job to choose one. I have spoken to each sales representative and I believe we have our decision made. It came down to the record of the company, not the sales pitch. The one salesman told me on the phone yesterday that he will not speak negatively about his competitor but his record speaks enough for him. He said to me, "I'm not a salesman - I'm a builder and we do a great job."  I love that! That's the way I do my business. I can do a great sales pitch but I prefer to be genuine and build a relationship and then partner together to get your home sold. There are born salesman out there that can sell you anything. Have you ever been to a Timeshare sales presentation and walked away with one and the next day you are asking, "How did that happen?"  Great Sales Pitch.  On a side note, if you purchase a timeshare you have 5 days to cancel it under SC law. 
Real Estate is like this

Many real estate agents have fantastic sales presentations but lack the sales record (price, days on market, expired homes, number of homes sold, positive referrals, etc). Real estate is basically the 80/20 rule.  Eighty percent of sales are done by 20% of agents but honestly I think that is more like the 90/10 rule. There are large teams out there that spend a ton of money advertising but their homes sit on the market longer, much longer, than mine. Guess what....the longer a house sits the less money you get. I see pictures on the MLS that are from a cell phone and look awful and you are paying that person the same amount you are paying me to get professional photos done, video, 3-D, fliers, open houses and more.  Anyone can pitch...this does not mean they can sell!

Is this what you want to see? 
I'm going to strongly recommend you interview multiple agents when you decide to list your home and don't fall prey to the sales and marketing gimmicks you hear on the radio, billboards and TV. I am so confident in my sales record and abilities that I am happy to interview against other agents for the job of your Realtor. I think you'll see the difference!

Make sure your loved ones and friends get a strong agent when they are ready to sell.  Call me today and I'll treat your family and friends like my own.

-Jason
843.696.8627

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