Why is my home not selling?

Need your home sold?

If you've ever tried to sell your house either FSBO (this is a whole other blog) or with a Listing agent (like myself) you may have asked this question. I was previewing homes this morning for some of my buyers on the MLS (Multiple Listing Service) and I noticed a lot of homes near me that are just not selling.  Of course, because I'm human, I jumped to conclusions as to potential reasons for this such as bad pictures on the MLS, no video, no pics at all, bad description, no marketing, etc and I came across a conclusion.  Most of the homes I looked at that are not selling look pretty good on the MLS.  It's amazing what a professional photographer can do versus your cell phone.  It pays to get professional pics for the MLS because it takes the average person about 3-5 seconds to decide if they want to take a further look at your home and that 3-5 seconds are based on the pictures you have.  If your Realtor/agent is using their cell phone maybe you need a different agent!

Here is my conclusion.  We have a great market here and if your home is not selling you gotta ask yourself why.  Here are my top 3 reasons your home may not be sold yet:

1. Unprofessional or bad pics on the MLS,  Zillow, Trulia, Realtor.com, etc
2. Your agent listed your home on the MLS and then forgot about you.  There has been no additional marketing, your home may or may not be listed on other social media sites, and they are not acting on your behalf (and this includes weekly communication).  When I list a home I go above and beyond to make sure everyone knows about your home for sale.  A good Realtor will pay for marketing, do social media blasts, let their colleagues know about your home, make videos, get great pictures, post signs, hold open houses, etc.
3. If you have a good Realtor (a Realtor is different than a real estate agent) then maybe you are not listening to them and their advice.  We are trained to read the market, understand comps, and list your home at a competitive price but if you signed your listing agreement then the Realtor works for you and maybe you are stubborn, hard headed and think you know best.  If your home is not selling maybe it's not staged well, maybe it smells or is dirty, maybe you need to upgrade the carpet and maybe - just maybe you need to lower the price.

If you have any interest in selling your home I'd suggest you give me a call or email me at Jason.Gregg@kw.com and I'll go over my 12 step marketing plan to get your home sold!

-Jason (and yes - I'm a Realtor)
Keller Williams Realty
843.696.8627